One of the most effective forms of advertising a company can engage in today is the use of search engine optimization or SEO. SEO is the practice of optimizing a website to rank in the search results for various search phrases. It is an art form, and managing the right blend of keyword research, content, on-page optimization and off-page optimization is a key to being effective in 2015 and beyond.
SEO has gotten a bad reputation the past few years due to all the changes that search engines have done to their search algorithm. The search engines are trying to weed out all the garbage listings, so their results are not tainted. Search results are their primary product, and if they get a reputation for showing bad results, visitors will go elsewhere. So, you can not blame them for doing everything they can to keep their results as clean as possible.
Despite all these changes, there is still things that can be done to help a website rank highly in the search results. The reward is that you will have a laser targeted form of advertising. This form of advertising brings customers to you rather than you have to use expensive means to go find customers.
One of the first things you want to do with SEO is to develop a proper keyword strategy. You need to think about the keywords you want to go after. In order to get started with this, you need to get inside the head of a potential customer. It is best to sit down and brainstorm all the various things a prospect may type in the search engine when looking for your product.
Once you have a baseline of words, you can plug those into various keyword tools like Google’s Keyword tool to get back hundreds of variations of phrases; you may contact Top SEO Brisbane for more details.
These key phrases can form the basis of your content creation and link building campaign that comes in later steps. But, this first step of keyword research should not be ignored.
Once you have your listing of keywords, you can use those to decide what articles you want to write about. Some may take their list of keywords and find out which ones have the most search volume. Others will just start writing content with all the keywords they can. If you plan on doing this for the long haul, there is no wrong way to do it. Just do not stuff each piece of content with the same phrase over and over. Make each article a theme and use variations of the word in the article. The search engines are smart enough to pick up on what the article is about.
Be sure to interlink the content. If one article references something in another article, use a link to reference the other article. This builds up a good internal link structure that is a good ranking factor for the search engines.
The time you spend on your site is probably the most important SEO task you can do these days. But, there is still some value to link building. Just do not over do it. If you do, there is a good chance you will be penalized, and possible even blacklisted from the search engines.
SEO is the most powerful form of advertising available to businesses. It levels the playing fields and allows the small businesses to compete with larger businesses when it comes to marketing. It focuses on buying phases rather than just playing the numbers games that are used by traditional advertising like TV and radio.