How Conversion Tracking Can Help Your Business to Grow
Conversion tracking is a tool that helps you to understand what happens after a prospective customer clicks on one of your online advertisements. Google AdWords has its own built-in conversion tracking tool, and you can configure conversion tracking for a lot of other advertisers with some creative changes to your analytics. Conversion tracking is something that every advertiser should do because it helps to ensure that you are making the most of your advertising spend.
Conversion tracking can highlight where your users go, which ads they click on, and which campaigns are producing the best results. It can also help you to identify where you are losing customers, so that you can identify problems such as poorly designed pages, confusing navigation, broken links and other things that may be causing people to leave your website without completing a transaction.
If you are unsure how to get started with conversion tracking, please contact us to arrange a consultation. Trish Riedel and company offer conversion tracking services for AdWords and most other major advertising platforms and will be happy to help you understand which keywords and campaigns are performing the best for you, and what is going wrong that is causing some customers not to convert. With our conversion tracking service you can boost your return on investment and ensure that more of the prospective customers that your ads reach actually convert into paying customers.
In addition to setting up conversion tracking for you, we can help you with report generation and with interpreting the reports that we generate. We understand that there is a lot to take in and will do everything in our power to help you understand what the reports mean, and how you can act on them.
Conversion tracking is an ongoing thing, and you should always be testing, evaluating and tweaking your ads to ensure that you get the best possible results with your lead generation process. Consumer interests and tastes change, and an ad that does well in the summer may well perform more poorly in the winter. With a properly set up conversion tracking system you can keep an eye on the performance of your campaigns on a week-to-week basis, ensuring that you spot drop-offs in performance before they have a major impact on your bottom line. Investing in a good reporting system will help your business to grow and perform better day after day.